20 Best Online Marketplaces To Sell Products

Are you looking for the best online marketplaces to sell products this year? 

While it’s always a good idea to build your own ecommerce platform, the reality is that not everyone has the time and resources to do so.

That’s why some business owners choose to sell on established online shopping sites instead since they already have the infrastructure and the audience.

Those who are looking to do the same need to check out these top online marketplaces. One of these might be the platform that you’re looking for.

Amazon

Everyone knows Amazon — which is the reason why it should be the first marketplace you consider selling your products in. For some sellers, Amazon is the only place to find and sell products. They won’t even consider exploring other options. That’s the power this platform holds on businesses.

Amazon is the go-to online marketplace for most Americans. Which is good news for every retailer that wants to sell on the platform. However, that does mean that there’s a ton of competition. And sometimes you’ll have to compete against Amazon itself since it has its own line of products, Amazon Basics.

Despite the controversies that Amazon finds itself in from time to time, there’s no denying that it is still the king when it comes to ecommerce. So it’s still advisable that you try and sell your products there first before trying other marketplaces.

Pros

• It’s an established brand with a huge audience
• Orders can be fulfilled by Amazon itself
• You can optimize your Amazon listings using SEO

Cons

• Amazon is a competitive platform
• Amazon tends to compete with its own sellers through Amazon Basics

Related Reading: The Best Products To Sell On Amazon.

Alibaba

While Alibaba isn’t a household name in some parts of the world, this Chinese online marketplace is one of the biggest players in the world right now.

It’s possibly the best global marketplace for B2B transactions. Most of the products featured on the site are meant to be resold in local markets. That’s one of the reasons why products on this site are sold at low prices.

This platform accepts product postings from sellers all over the world. According to Alibaba, it caters to more than 40 million active buyers in 200+ countries and regions.

Alibaba is a no-brainer for businesses that want to sell products in bulk to other vendors. It’s also great for sellers that want to explore dropshipping.

Pros

• Widely recognized ecommerce platform
• Orders can have a lower minimum order requirement
• You have a wide range of product categories to choose from

Cons

• Some buyers associate foreign marketplaces with low product quality
• Shipping might take longer for some orders

Bonanza

Bonanza is an online marketplace that’s touted by some as an eBay alternative. But it’s really more of a place to find and sell unique fashion items for men and women. You’ll also find jewelry, handbags, health and beauty, as well as garden products on this platform.

This online business claims that it can save you 50% in fees compared to its competitors.

Bonanza has Google Integration which means your product listings will work with Google Shopping. And if you sell in other places, Bonanza will automatically sync all of your products at no cost to you.

In addition, Bonanza makes it so easy to print labels for the products you’re shipping out. You can also have access to over 100 blogs and content publishers in Bonanza’s affiliate network. And if you run into any issues, Bonanza’s support team is only a call away.

Pros

• A great place to sell handcrafted items
• Only takes a small percentage for every sale
• Has a wide range of categories

Cons

• There aren’t that many users on the platform
• It’s not a widely recognized online marketplace

Chairish

Chairish is one of the few online marketplaces that specialize in home furniture and decor. 

There are benefits to selling on specialty ecommerce websites especially if your products fall under a specific niche. On Chairish, your products are always presented to the right buyers. It doesn’t hurt that listing products on this site is free. You can take down listings anytime you want.

You have full control over pricing and markdowns. 

It’s worth pointing out that Chairish is a consignment site. That means you can list your products for free and add photos but the platform will curate all items added to see if they will appeal to Chairish shoppers.

Pros

• There’s an option to let Chairish handle shipping logistics
• The platform attracts a very niche audience
• It is free to join

Cons

• You have to get your product approved by the curatorial team before selling
• Sales commission is a little high

Craigslist

Is Craigslist still a good platform for sellers?

Craigslist may not be as polished as other online marketplaces. And yes, some of the items for sale on the platform are questionable at best. But people also know that you can find great deals over there. 

What’s good about Craigslist is that there are no marketplace fees. You can deal with customers directly if that’s what you want. However, it’s not advisable to depend on this platform to grow your business. This is meant for selling one-off items like collectors items and the like.

Pros

• No need to pay to post items for sale
• Buyers can get in touch with you directly

Cons

• Buyers can haggle or back out at the last minute
• Your listing can get posted alongside questionable ones

eBay

If there’s ever been a platform for online sellers, that has got to be eBay.

eBay is a platform that’s been around for a long time. For a while, its name has been synonymous with online shopping. And if people want to get their hands on refurbished items, eBay is the place to go.

You can just about sell anything on eBay. So you’re not restricted to a specific category. And while the site is better known as a marketplace for refurbished items, you can sell brand new ones as well.

Sellers on the platform have a choice on when they get paid. You can receive payments daily or weekly. Your earnings will get deposited directly to your bank account.

Pros

• There are already a lot of potential customers on the platform
• It’s a trusted platform so people won’t question its legitimacy
• It already has a built-in global shipping program

Cons

• Selling on eBay can get expensive because of the fees and commissions
• Some categories are highly competitive

Related Reading: Top eBay Stats You Should Know.

Etsy

Etsy is a beautiful ecommerce marketplace for hobbyists and craftspeople who want to make some money on the side. Small businesses are also welcome to sell on the platform. It’s no wonder that Etsy is doing so well.

This platform is special in that buyers and sellers on the platform have come to expect a specific aesthetic. Products that give off a DIY kind of vibe can thrive on Etsy. 

Etsy is great for anyone who’s never sold a product online before. It makes it so easy to set up an account and get started with an online store. It provides tools and support for entrepreneurs who’d like to be Etsy marketplace sellers. 

Also, it’s very easy to manage a business on Etsy. It takes care of payment processing which means you’ll have one less thing to worry about.

One thing to note is that Etsy is one of those online marketplaces that charge listing fees. A listing can stay active for up to four months or until the product sells through.

If you’re not sure what to sell on the platform, check out Blogging Wizard’s guide to the best selling Etsy products.

Pros

• It is very beginner-friendly
• The platform is very respected by its customers
• Great platform for selling handcrafted items

Cons

• Recurring listing fee
• Takes a lot for products to stand out

Related Reading: Top Etsy Stats You Should Know (Users & Revenue).

Flipkart

What if the American market is getting too saturated for you? Should you explore online marketplaces in other countries?

If you ever want to tap into the Indian market, you should create product listings on Flipkart. It’s a huge ecommerce site that sells just about everything. The list includes electronics, clothing, and grocery items. 

Flipkart is going out of its way to make it as easy as possible for sellers to get started on the platform. You’ll only need three things: at least one product to sell, a pickup address (for product pickup and shipping), and your GSTIN details.

Those who have all three requirements can start selling on Flipkart. The marketplace operators claim that you can have a store up and running in 10 minutes.

Pros

• The platform is backed by Walmart
• Quick to set up
• Ideal for businesses that want some presence in India

Cons

• Reports that the commissions are high
• Also reports of fake reviews on the site

Grailed

Grailed is the right place for marketplace shoppers that are into high-end fashion. If you think you’ve got your hands on the trendiest accessories and clothing, this is definitely the place to sell them.