Our Mission

Ecommerce Bonsai was founded with a singular goal – to help small businesses thrive in the competitive world of ecommerce.

We empower savvy entrepreneurs to compete on an equal footing with industry giants by providing the insights needed to build and grow successful online ventures.

Ecommerce isn’t just for large corporations and legacy brands.

Ecommerce is for everyone.

That includes Makers selling their unique creations on Etsy, bedroom producers selling their own music, small niche brick and mortar stores launching their own stores, and so many more.

Topics we cover

We cover two critical sides of the ecommerce world – technology and growth. The nuts and bolts. And the marketing.

We don’t want to just help you build an ecommerce store. We want to help you grow it and turn it into a brand that thrives.

Our Ethos

You might wonder how the ‘Bonsai’ part of our brand name aligns with our mission. Just like Bonsai trees, businesses require nurturing, finesse, and patience to grow. The journey can’t be rushed, but with time and the right guidance, they can flourish into something extraordinary.

At Ecommerce Bonsai, we believe that the best businesses – those that endure and succeed over the long term – are built with patience and care. We are committed to showing you how to develop your business ethically and sustainably, ensuring it stands the test of time.

Why Listen to Us?

Adam Connell Profile Photo

Ecommerce Bonsai was founded by Adam Connell, a digital marketing veteran with over a decade of experience in driving growth for international and multinational brands. Including a number of successful ecommerce brands.

Recognized by BuzzSumo and Semrush as one of the top 50 content marketers in the world, Adam brings a wealth of knowledge and expertise to our platform.

During his tenure at a previous agency, Adam launched a new service and grew it into a six-figure business within three months, all while managing a full roster of marketing clients.

Now, he channels this experience into Ecommerce Bonsai to help you benefit from his insights.

Our content is written by hand-picked ecommerce & marketing pros that know what they’re talking about.

This is why our team have been featured on sites like Forbes, TechRadar, CIO, HuffPost, etc. Together, we bring you the best practices and strategies from the front lines of ecommerce.

What We’re All About

We understand the challenges of starting and running a business in the ecommerce landscape. From endless “plate spinning” to wearing multiple hats, the journey of an entrepreneur is demanding. That’s why we dedicate substantial resources to delivering expert-level, trustworthy, and objective content.

At Ecommerce Bonsai, we aim to answer your most pressing questions and guide you through important decisions with the depth of experience and knowledge from our team. Our mission is to be your go-to resource for building a thriving ecommerce business.