55+ Personalization Statistics For 2026 (+ Facts And Trends)

In recent years there has been a shift towards delivering personalized customer experiences. It’s one of the biggest marketing trends we’ve seen.

But just how widespread is personalized marketing? How much of an impact does it really have on your marketing goals? And how much do customers actually want personalized experiences?

To answer all these questions and more, we’ve compiled a list of the latest personalization statistics that every marketer needs to know.

Key marketing personalization statistics

First off, let’s take a look at some key statistics that highlight the importance of personalization to modern consumers.

80% of consumers are more likely to buy from a company that provides a tailored experience

As this stat shows, if you’re not offering a tailored experience, you’re losing sales. (Slideshare)

66% of consumers expect brands to understand their individual needs

Understanding what your customers want is crucial to marketing personalization success. (Salesforce)

70% of consumers say that how well a company understands their individual needs impacts their loyalty

If brand loyalty is a goal, make sure you have a detailed understanding of your customers. (Salesforce)

71% of customers are frustrated by impersonal shopping experiences

Customers expect personalization when they’re shopping online, and are annoyed when brands fail to deliver it. (Segment)

42% of customers are frustrated by impersonalized content

Content personalization isn’t as easy to implement as making product recommendations, but it is just as important. (Adobe)

90% of consumers in the US find the idea of personalization appealing

Despite privacy concerns, the vast majority of Americans are still on board with the idea of personalization. (Statista)

72% of customers will only engage with personalized messaging

Personalizing your messaging is a surefire way to increase engagement. (SmarterHQ)

63% of consumers won’t buy from brands that have poor personalization

If it wasn’t already clear, personalization has a big impact on sales. (Smart Insights)

Marketing personalization adoption statistics

As you can see, consumers want personalized experiences – but how many businesses are delivering them? Here are some statistics that reveal how much of a priority personalization is to marketers and businesses around the world.

Almost 90% of online businesses already invest in personalization

The vast majority of digital businesses see the benefits of personalization. If you’re in the 10% that isn’t already investing in it, now’s the time to start. (Forrester)

60% of marketers say their digital content is extensively or very extensive personalized 

… which means 40% of marketers still think there’s room for improvement. (Statista)

51% of marketers rate personalization as their number 1 priority

Sending more behavioral-based messages was another top priority for marketers, according to the survey. (SmarterHQ)

79% of businesses in the retail sector invest in personalization tools

That’s more than any other industry and is perhaps an indication that retailers have the most to gain when it comes to personalization. (SmarterHQ)

88% of marketers say their biggest goal with personalization is to improve the customer experience

This makes a lot of sense. Personalization is first and foremost about providing great customer experiences. (Evergage)

Consumer personalization preferences

Next, let’s take a look at what good personalization looks like based on consumer preferences.

Around three-quarters of consumers find the idea of “living profiles” (very detailed customer profiles) valuable

…if they were used to provide a more personalized experience. (Accenture)

Consumers are more than twice as likely to view personalized offers as important than unimportant

…and 52% expect offers to always be personalized (Salesforce)

41% of consumers find receiving personalized texts from brands when they walk by a store to be creepy

Customers don’t like the idea of brands knowing exactly where they are at any given time – and I don’t blame them! This level of personalization is seen as too invasive and is best avoided. (Accenture)

45% of consumers think the ‘coolest’ personalized engagement tactic is sending apology emails after poor customer experiences